Master photographer and composite photographer Dave Hill shot a “moving still image” campaign for Fiat Abarth using a combination of stills from a Canon 5D mkII and Hasselblad H3D-50 and slow-motion video from Phantom Flex and Phantom Gold. If you haven’t heard of Dave Hill, he is well known for taking a dozen or more separate composites and seamlessly blending them to make a complex, yet believable image.
For this commercial, Dave shot multiple composites in both video and stills of football players, the Fiat Abarth, a female model referee, and flying dirt at the wonderful Studio Orange in Los Angeles and a Miami studio. While we never got to see the pre-planning and conceptualizing of this shoot, I’m pretty sure that everything that was individually shot was planned out in advance and thoroughly thought out. It is still amazing though that Dave can really put all of this together while lighting it in a consistent way that makes them blend together, especially since parts of it was shot here in LA and the other parts in Miami.
Although there is a lot more production involved in these types of moving still images, I would love to see more photographers, including myself, experiment more in this type of hybrid. I’m not quite sure what is the proper term for this type of work, but it’s great to see.
So sit back folks, and enjoy the video!
Read more:
Dave Hill: Making a Moving Still Image for Fiat Abarth tutorial
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