Monday, 1 July 2013

Corporate Photography Tips & Techniques in Today’s World

Corporate Photography Tips & Techniques in Today’s World

Link to PictureCorrect Photography Tips

Corporate Photography Tips & Techniques in Today’s World

Posted: 30 Jun 2013 04:21 PM PDT

For a long time, corporate photography meant images of handshakes and smiling professionals in business attire. While many companies have smartly moved away from this look, this style of corporate imagery is still found in abundance.

"MEC - MOUNTAIN EQUIPMENT CO-OP" captured by Ron Sombilon.

“MEC – MOUNTAIN EQUIPMENT CO-OP” captured by Ron Sombilon.

Times are changing though. Customers expect personality and uniqueness as much as they expect professionalism. Companies aware of this expectation use custom photography (as opposed to stock photos) to help capture the personality of the company and of their employees. They’re doing this by working with a creative corporate photographer. Here are a few things you should consider when working with a company:


Headshots are important, but look around the web and in brochures, and you’ll see the same boring pose: a three-quarter view of the person from about chest-level with a solid backdrop (usually gray or blue). Nothing says stiff, boring, and uncreative more than this kind of shot. While some will argue that the culture of certain kinds of companies, such as law firms, requires this more traditional style, it’s still possible to incorporate the traditional with the more modern.

Consider using more natural poses. And if the company isn’t traditional, a more modern and creative look may be perfect. That look might include relaxed, in-office settings, unique angles, or shots of employees at work. The thing to remember for headshots is to keep them appropriate for the type of company and to make sure that the images create a good first impression.

Team Photos

Team photos are common in corporate photography and are a great way to show off who the company is as a whole. Unless the company has a specific dress code, having employees dress alike perpetuates the idea of conformity rather than the uniqueness that many companies are going for. Another way to show off a company’s personality and culture is to use non-traditional locations for the photo. Instead of standing underneath the office signage, how about a shot of the team at a sporting event or in that awesome break area with the ping-pong table?

Be Natural

When having a photo taken, most people tighten up and pose awkwardly. To avoid this, try to make the session fun and light-hearted. Consider roaming around and taking photos of folks in their element (without getting in the way of course). Another idea is to ask that the coordinator not tell the team about the corporate photo shoot that is planned. Those candid shots will no doubt be good!

"Closeup portrait of a group of business people laughing" captured by Richard Foster

“Closeup portrait of a group of business people laughing” captured by Richard Foster

Avoid Cliches

As alluded to earlier, a lot of cliches exist in corporate stock photography. The usual images are easy to find and purchase, which is why so many companies use them. The problem is, well, they’re cliches. And they’re corny. If you want to truly represent a company through photography, here are some shots to avoid:

  • two hands shaking to insinuate a deal being made
  • overly forced diversity shots (Diversity is great, but don’t misrepresent the company.)
  • a woman smiling with a headset on “ready and waiting” to take calls
  • two people in business attire shaking hands while smiling at the camera
  • a group of employees around a conference table smiling at pie charts
  • the “boy band” photo with one main person in front crossing their arms with his colleagues ready to back him up
  • group shots where all the employees stand in a line next to each other
  • the super-cheesy shot of a team high-fiving each other

When all is said and done, getting creative corporate photos that will best represent a company depends on the company’s culture and your willingness to step away from the obvious and boring.

About the Author:
Edis Jurcys is a Portland, Oregon based freelance corporate photographer with experience in industrial, editorial, architecture, and business photography.

For further training, we have another video tutorial here: Corporate Portrait Photography

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Article from: PictureCorrect Photography Tips

Interesting Photo of the Day: Swans Take to the Streets for UK Flooding

Posted: 30 Jun 2013 03:14 PM PDT

Photographers will often tell you that the best time to take photos outside is before, during, or after a storm. The reasons are many: diffused light, cool clouds, saturated colors (after rain), etc. However, one thing you don’t normally see on the list is swans. But it just so happens that one photographer, who decided to go shooting outside on cloudy England day after a big rain, caught a gaggle of geese (yes, that’s technically correct term) floating down a recently flooded street in Worcester:

swans river floating swimming worcester england

Swans lazily floating down a flooded street in Worcester, England (imgur)

So what do these geese have to teach us about photography, you might ask. Well, I suppose it’s about timing. You never know what all is happening outside until you get out there yourself. I’m sure this photographer has walked down that street a hundred times and never thought he’d capture anything different from it. It’s easy to get run down on seeing the same sights day after day, and you often think, how can I capture anything new in a place I already know like the back of my hand and have shot a dozens times?

Well, your timing can change everything. Whether it’s a simple change from mid-afternoon to sunset, a change from a leafy fall to a snowy winter, or a change in 30 years, sometimes the same ole, same ole, can become something quite interesting given the right amount of time.

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Music Industry Photography Techniques

Posted: 30 Jun 2013 01:51 PM PDT

When it comes to photographing some of the biggest names in the music industry, photographer Olaf Heine doesn’t think twice about taking a walk on the wild side. He has, after all, asked the likes of Sting to get tied up in chest-deep water with gaffer tape on his mouth and Snoop Dogg to wear a hooded robe and carry a sword like some medieval mercenary. In the following video, Olaf revisits some of his most popular photos while sharing his photographic thought process (for those of you reading this by email, the video can be seen here):

Olaf stresses the point of really believing in one’s ideas and making sure that this belief comes across to his subjects and the rest of the crew. Says Sting of the renowned lensman, “It takes a rare photographer like Olaf to get behind that mask, to reveal the vulnerable soul behind. I do not wish to give myself easily to the eye of a camera unless the person holding it is at risk too.”

Iggy Pop photograph

And with his edgy brand of music photography, taking risks is exactly what Olaf intends to do.

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“Photography Gave me a Voice”

Posted: 30 Jun 2013 10:56 AM PDT

As a child afflicted with dyslexia, photographer Ian Ruhter struggled throughout his life with the search for purpose and direction in a world that was not geared for him. In this speech he gives for Creative Mornings in Vancouver, Canada, he tells the story of his own personal discovery through a camera lens, and how he honed his creative skills through the mediums of sports and film (for those of you reading this by email, the speech can be seen here):

People are often analyzing photographs, trying to explain or articulate their meaning and purpose, but the very purpose of visual arts is to express that which cannot be said with words. In his musing, as in his life’s work, Ruhter embodies this idea of wordless creation. His images show with great intimacy the power of imagery to heal the human soul.

sports photography

On his website, Ruhter refers to himself as an “alchemist”, which refers to his specialty of wet plate film photograph – a process dating from the 1800s which sees plates of glass or metal coated in light-sensitive emulsion and loaded into a large-format 8 x 10 camera to be exposed. This type of photography requires the use of many different chemicals. Film photography is widely thought to be if not dead, then at least dying, even by those within the photographic industry.

Through his images, Ruhter proves to us that that is not true any more than the idea of vinyl records being dead. Film may have become antiquated, buried in the frenzy of new technology, but it merely lays dormant, waiting for its worth to be discovered by artists who are searching for depth more than digital perfection has to offer.

analog wet plate photography

The process of creating any sort of analog photography means that there is as much to the printing as there is to the shooting. The chemicals used, the way they’re mixed, the length of time exposed both in camera and under the enlarger – all these things affect the final image, and like snowflakes, no two will ever be identical. The many-step method also leaves much room for mistakes, inconsistencies, and surprise – variables which photographic companies have spent billions trying to stamp out, but which give every image a completely unique and unmatchable character.

analog wet plate photography

Whether you’re a lover of film photography or not, anyone can appreciate the underlying story – the misplaced artist with a great dream, struggling against overwhelming practical advice that tells him that his dream is not viable in the harshness of the Real World. The struggle to stay true to yourself and persevere past the objections which engulf you is a story of great legends, and it is this determination which has made Ruhter a true creative in the world of contemporary photography.

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Article from: PictureCorrect Photography Tips

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