Thursday 23 January 2014

9 Tips for Growing Your Photography Business This Year

9 Tips for Growing Your Photography Business This Year

Link to PictureCorrect Photography Tips

9 Tips for Growing Your Photography Business This Year

Posted: 22 Jan 2014 05:37 PM PST

There’s so much more to running a successful photography business than taking amazing photos. Reaching out to clients, maintaining a website, and staying relevant are just a few of the tasks that professional photographers can’t ignore. If your goal is to grow your business this year, the essentials highlighted in this infographic are sure to help you out:

tips for growing a photography business

9 Ways Photographers Can Grow a Business in 2014 (Click to See Full Size)

Information provided courtesy of PhotoShelter (Via Petapixel).

Based on these helpful tips, you can see that, first and foremost, your business plan must help you focus on a niche, your ideal client, and a marketing strategy. Because so much marketing happens online, a frequently updated website that can be found easily is crucial. And your participation on social networks like Facebook, Twitter, Instagram, and Pinterest is an expectation held by most potential customers. Remember, though, that you don’t have to go it alone. It’s indispensable to solicit the advice of others to keep your business viable.

Which aspect of running a photography business do you struggle with, and how will you overcome that obstacle in 2014?


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Article from: PictureCorrect Photography Tips

Assembling Photos Taken by NASA into Stunning Timelapse Photography Sequences (Video)

Posted: 22 Jan 2014 02:39 PM PST

There’s no questioning that astronauts are treated to some pretty spectacular space imagery as they are busy at work way out in orbit. While many of these sights are not able to be seen by the earthbound, we are still fortunate enough to have a glimpse into the outer realms thanks in large part to the International Space Station which takes hundreds of thousands of photos of space, then shares them with the public:

Photographers and enthusiasts can then sort through the images the ISS posts on its website and create stunning timelapse videos from them, as is the case in the video above. David Peterson wanted to create a timelapse that pays tribute to the space station which is why you will see it make appearances quite often throughout the clip.

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Don Pettit, shown above aboard the ISS, took many of the images used in the timelapse.

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Once Peterson had selected all the photos he would be using for the timelapse (presumably well into the thousands) he set his sights to editing them together to create a moving image. This can be using a few different programs such as Adobe Photoshop and After Effects, or a more dedicated program such as Photolapse.

For Further Training on Timelapse Photography:

There is a complete guide (146 pages) to shooting, processing and rendering time-lapses using a dslr camera. It can be found here: The Timelapse Photography Guide


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Article from: PictureCorrect Photography Tips

Photography Lighting: Balancing Light Bulbs and Strobes (Video)

Posted: 22 Jan 2014 01:42 PM PST

If you’ve ever tried to use a flash while still making use of practical light sources (e.g. lamps, sunlight, etc.), you probably know how frustrating it can be to get the exposure just right. Unless you know how to adjust your camera settings and your strobes systematically, it can feel like a lot of guess work. Learn the basics of combining light sources by watching this demonstration:

Though mixing light sources may initially seem complicated, it actually boils down to a simple formula using the exposure triangle, generalized as follows:

  • ISO affects all of the light in an image
  • shutter speed controls ambient or constant light
  • aperture controls strobes

To show how he uses this concept, photographer Jay P. Morgan hung 30 tungsten light bulbs from the ceiling of his studio space to serve as the ambient/secondary light source. From there, he began adjusting his camera settings and FlexFlash strobes, one by one, until he was happy with the results.

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This step by step process can be applied to any setting where you want to combine light sources:

  1. Start with the ambient or constant light and adjust the shutter speed until you like the exposure.
  2. Adjust the power of any background lights you’d like to include.
  3. Set up your strobes/key lights and adjust their power and/or your aperture to control exposure.
  4. Add gels, fill light, rim lights, reflectors, etc. to fine tune the image.

The method works when mixing strobes with any constant light source, whether it be the setting sun, a desk lamp, or Christmas lights. Take out the guess work and put a little more life into your photos by effectively balancing ambient light and your flash.


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Article from: PictureCorrect Photography Tips

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